The NFL is highlighting the user-tagged Super Bowl content on its new Tag the Super Bowl site, which offers a visually stimulating and unfiltered interactive view of tweets and images that football fans are sharing on Twitter and Flickr with the #SB44 hashtag.
The media-rich microsite (check out the screenshot below) is just a collection of tagged content (including tweets from the NFL's official Twitter account), but it departs from the norm by displaying content in a grid that you can drag to explore, and by featuring select photos and tweets on the left-hand side.
Tag the Super Bowl is one part curated content and one part social media football art. We do think functionality and filtering could be improved to offer a more tailored experience to site visitors, though.
What we find especially interesting is that the NFL is notorious for being a bully about the rights to its content, which makes this engineered social media strategy around the Super Bowl quite refreshing.
Of course it's not as if the NFL is altering the licensing rights to its content or broadcasting the game live to the web, but one can hope that social media will continue to push the NFL in new directions, bridging the gap between what the NFL believes to be a major entertainment commodity and what most of us would like to enjoy on our own terms.
For an another unique perspective on this year's game, you might consider checking out Chad Ochocinco's OCNN -- Ochocinco News Network -- which will include an array of opinions, videos, tweets and photos from Ochocinco and other football stars, all of which will be posted to the player's social media sites.
