Your Truman Show, the video blogging and aggregation network that launched its VideoMap earlier this year, is moving further into the advertising realm with the introduction of a new spin-off service called Taglift. This patent-pending advertising technology operates similarly to Your Truman Show's aggregation capabilities, and evolves from there for recommendation purposes. Considering the most valuable content from popular social networking and media-sharing sites, Taglift can determine better videos to be matched with a brand's ads.
Given the concern that many advertisers had with online video in its early stages, such a filtering process is quite necessary, and as we've seen with cross-site recommendation tools like Matchmine, which are also being used directly by other video search engines like Pixsy, the recommendation process is one that is quite necessary as well.
There's a great deal that can be done with such data, even further beyond its current use as recommendations to two of the major online video ad networks present today. From search and filter results to more integrated recommendations across various social media-sharing sites, the method of removing personally identifying factors from metadata for recommendation purposes offers some interesting insight on a behavioral scale, which can be monetized in a number of ways.