If any princess knows what it's like to be a little different, it's Elsa from "Frozen."
So it seems fitting that the beloved Disney princess was modeled by a little girl with braces and arm crutches in Target's latest Halloween ad, prompting many on social media to praise the retailer for celebrating diversity.
The advertisement began drawing attention online after it was posted to Facebook by Jen Spickenagel Kroll, whose daughter has a disability.
(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));Dear Target, I love you. Thank you for including a child with braces and arm crutches into your advertising campaign!...Posted by Jen Spickenagel Kroll on Sunday, October 18, 2015
Since then, advocacy groups, parents of children with disabilities and others have taken to Twitter to thank Target for the advertisement.
very cool to see @Target normalizing differently abled children!!! this is a great ad! pic.twitter.com/hXwotwNn8K— it me (@coolgurlcool) October 23, 2015
Shout out to #Target for including a child with a disability in their Halloween ad. #representationmatters pic.twitter.com/qrHBwYyy3b— Teddy O' Malley (@TeddyOMalley1) October 22, 2015
So @Target featured a girl with a disability on their Halloween ad. As a person with a disability who used to model, this makes me so happy!— Yael (@itsmeYaelG) October 22, 2015
Target has responded to supporters by saying that its advertising team "tries hard to include all of our guests."
The advertisement isn't the first time Target has been praised for its inclusivity. In 2012, another advertisement featured a child with Down Syndrome, and in August, the retailer collaborated with bloggers to revamp its plus-sized clothing line and announced that it would no longer label children's items, including toys and bedding, by gender.