Shopping for jeans is no easy feat. You may be a size 8 at one store and size 12 at another -- and the solution usually involves rewearing your favorite pair until it rips. Then what??
Target is trying to fix that problem with its new “The Perfect Fit for Every Body” collection, which is boasting 20 fits and 66 new washes of denim, each for $30 or less.
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The assortment includes various denim styles, from rips and whiskering to mixed colors and shapes, like traditional boyfriend jeans, overalls and skirts.
The jeans are for “every body,” Target says, because of a flexible fabric called Power Stretch that forms to your body. The fabric has memory to retain the "first-day fit and feel," according to stylist Zanna Roberts Rassi, meaning they won't stretch out after repeated wear, like most jeans do.
The notion of sticking to one and only one shade of #denim is out the window. With 66 new washes, find the one that fits your every mood and outfit. A photo posted by Target Style (@targetstyle) on Jul 27, 2015 at 5:12pm PDT
Your favorite fit is in. Target’s design team re-engineered its entire #denim line from the hem up, meaning new and better fit for every shape, curve and body. Find yours. Shop via the link in our profile now. A photo posted by Target Style (@targetstyle) on Jul 26, 2015 at 5:30pm PDT
Target has been increasing its body positive coverage lately. In June, the brand launched a swimsuit campaign with Rassi called Target Loves Every Body.
You can watch the full campaign video below: