AUSTIN -- Geeks at SXSWi are having a blast at the "Tarcade" in Target's 8-Bit Bar. The activation hosts a handful of old-school arcade games, like Joust, Donkey Kong and Pac Man, which are activated by NFC-enabled cards that are replenished with Foursquare check-ins. Feeling competitive? There's a leaderboard, too.
We spoke with Target CMO Jeff Jones about why Target decided to join the party in Austin, why it went retro for the occasion and what the future of marketing looks like. Check out the video above to see the whole interview.