Be careful what the advertisements (and coupons) tell you -- not all retail chains are created equal. In fact, some of the most popular places to shop for your beloved tech may be sneakily marking up some of your most needed tech products, right under your nose.
The reason for the markups, undoubtedly, is demand. The biggest prices disparities in tech retail happen especially when consumers need a particular accessory or product to make their beloved gadgets work. People need HDMI cables, display adaptors and 3D glasses, therefore, they can be the most painful at checkout.
Still unconvinced? Check out these seven products that, at a regular retail store, would send you into sticker shock -- until you discover how much cheaper you could get them wholesale.
What's the most shocking price rip-off you've seen in tech retail? Let us know in the comments.