Quick Pitch: Techrigy SM2 is a software as a service solution for monitoring and measuring conversations in social media.
Genius Idea: You've got options when it comes to monitoring social media conversations, but Techrigy's SM2 takes analysis and charting to the next level by searching a database — termed Social Media Warehouse (SMW) — of more than one billion conservations dating back to 2007.
SM2, which has both free and professional versions, doesn't just highlight mentions across the Web, but also focuses on providing conversation background information to pinpoint catalysts for spikes in conversations, as well as where those conversations are happening across the globe.
SM2 users can expect real-time monitoring and alerts, sentiment analysis for dissecting natural-language, discussion clustering to thread conversations, and custom automated reports. The end result is a sophisticated dashboard of information for drilling down to find out the age, gender, and location of people talking, the net result of what they're saying (ie. is it positive or negative?), their online influence, and whether they're using Twitter, their blog, or social networks to convey their message.
Pricing plans start cheap (think free), but get expensive real quick. Professional users can expect to pay $500 for 20,000 search results, unlimited search phrases, keyword training, and support.
Sponsored by Microsoft BizSpark