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In the last episode of TechStars, we watched a pair of teams pivot toward new concepts and deal with the consequences of that decision.
In this episode, we'll see why a good name and brand design can go a long way in selling a successful company. Some teams have developed winning products, but under less memorable names, which is why rebranding is sometimes a good idea.
Watch the Full Season of TechStars on Mashable
A good product and a solid, engaging pitch is what will sell your company to customers, but a good name can get you in the door. If potential customers don't feel inspired by its brand, a startup may lose that business before it gets a chance to sell.
Check out the latest episode above, and be sure to leave your thoughts on the topic in the comments below.
TechStars on Mashable
Getting into a top startup accelerator program can make the difference between a company making it big and being lost in the ether. Mashable is going behind the scenes of that experience by bringing the show TechStars to our community.