Oh, don't act so shell-shocked -- this just couldn't have been on purpose.
Paramount Pictures' marketing division in Australia made a major facepalm moment happen Tuesday when its official account tweeted out a movie poster for Teenage Mutant Ninja Turtles showing the heroes in a half-shell jumping from an exploding skyscraper.
[img src="http://admin.mashable.com/wp-content/uploads/2014/07/turtles.poster.jpg" caption="Screencap of the "Teenage Mutant Ninja Turtles" tweet heard 'round the world." credit="Twitter" alt="turtles.poster"]
Pretty ordinary stuff, until you see the movie's Australian release date -- Sept. 11, ahem -- and remember that the film is set in New York City.
[img src="http://admin.mashable.com/wp-content/uploads/2014/07/turtles.facepalm.2.png" caption="Screencap from the 1990 film "Teenage Mutant Ninja Turtles."" credit="YouTube" alt="turtles.facepalm.2"]
After a brief burst of online outrage, @ParamountAU quickly deleted the tweet.