Since then, some followers have heavily criticized the switch, and he's losing thousands of followers every day. Some people applaud his move, too, saying he earned the following.
People initially followed @TextInstagram in April because it hilariously skewered common photography trends exhibited by Instagram users. But now Helfferich uses the account for his humorous personal musings.
Helfferich, whose previous Twitter account @Digeratii has 6,700 followers, has spent this week responding to criticism with tweets via his new handle. His responses aren't helping curb his dwindling follower count, which dived below 50,000 Wednesday. Before the switch, @TextInstagram had more than 62,000 followers.
A new @TextInstagram, not managed by Helfferich, started tweeting Sunday and has just 2,500 followers.
Do you think what Helfferich did is a Twitter faux pas? Or is he in the right? Let us know in the comments.