Is Kony 2012 an ad? If so, it was the most-viral ad of the year. If not, it was just an extremely effective advocacy video and a Belgian video for cable network TNT was actually the most-viral ad of 2012.
Unruly, which keeps tabs on viral video activity, thinks Kony is, so it tops this year's list. Indeed, Kony's numbers are pretty staggering -- 10 million shares and 94 million views on YouTube make it the Gangnam Style of charity videos. Not bad for a 30-minute film that doesn't have a cat in sight and doesn't introduce a new dance move.