Oxygen plans to air sneak peeks of The Face in a Google+ Hangout ahead of the modeling competition show's Feb. 12 premiere. Host Nigel Barker and supermodel coaches Naomi Campbell, Karolina Kurkova and Coco Rocha will participate in the Q&A hangout.
The hangout starts Feb. 6 at 8 p.m. ET, but people can RSVP now.
"Because our audience of diverse women is intensely social -- we're actually the third most social network in the unscripted space -- we generate tremendous return by engaging with our fans on these platforms," Harleen Kahlon, SVP of digital at Oxygen Media, told Mashable.
Hosted by DailyCandy's SuChin Pak, the hangout will also feature bloggers from Hollywood Life, Entertainment Weekly, Bossip and Buzzfeed, who will help steer discussions.
The show's contestants are competing to become the face of a national brand.
Oxygen will use Facebook, Twitter, Tumblr, Google+ and Pinterest to engage with viewers, while Barker and the supermodel coaches will use Twitter to interact with fans.
"The Google+ Hangout is indicative of our increasing emphasis on interactivity," Kahlon said.
Campbell specifically joined Twitter in August 2012 in preparation for The Face. And among Oxygen's digital initiatives for the show was The Face Challenge, a video contest in which people can win a photo shoot with Barker.