![The Jay Leno Show Has Super Targeted Online Ads [PIC]](https://helios-i.mashable.com/imagery/archives/07fjjDunmLQ44jzrErZOF6E/hero-image.fill.size_1248x702.v1647018060.jpg)
Generally speaking, online ads are fairly easy to tune out. That’s why they're becoming bigger, more interactive, and social.
They’re also becoming incredibly well-targeted. This ad for The Jay Leno Show caught our attention this evening while browsing Yahoo Sports.
It’s a countdown to when the show begins, which, is interesting because in order for it to work properly, it needs to know what time zone I’m in. And, it works – those of us on the east coast all saw a correct countdown.