Social media has revolutionized the field of marketing. With the rise of Facebook, Twitter, Instagram and Pinterest, consumers' roles have shifted from observers to brand advocates, which means that marketers' jobs have changed.
Yet only the best marketers have the chops to dazzle in the digital space. The winners of the inaugural Mashies awards, honoring the best in marketing, represent the most creative and compelling content we've seen.
We were wowed by the work submitted by the innovators and thought leaders of the marketing world, and we can't wait to reveal the winners. But don't think we'll tell you who won just yet -- the winners will be revealed at an award ceremony at New York's Altman Building on Oct. 10.
As anticipation builds while awaiting the winners, we're excited to announce The Mashies finalists in each of the 17 categories, ranging from Best Real-Time Marketing to Best Use of GIFs to Best Branded Content Series.
The finalists were selected by our expert panel of judges and the Mashable editorial team. In the coming days, we'll be announcing the finalists for Best in Show, Best Digital Agency, Rising Star and Digital Marketing Innovator of the Year.
Sponsorship opportunities are still available for the event! Send inquiries to [email protected].
Best Use of Facebook
Amnesty International - Trial By Timeline, Colenso BBDO
smart USA Tag Your Own Adventure, Razorfish NY
The Smart Phone Line, Colenso BBDO
Best Use of Vine
Lowe's Vine Fix in Six Campaign, BBDO New York
Nissan Versa NoteTM Your Door To More Video Contest, TBWA\Chiat\Day
Target Summer Up Vine Videos, Target
Best Use of Twitter
#EmojiBandNames, Wieden+Kennedy New York
#hitthewinner, Iris Worldwide/Adidas
#TweetForATable, Wieden+Kennedy New York
Best Social Media Campaign
How Red Changed Everything, Human RIghts Campaign
Nike: Greatness - China, Wieden+Kennedy, Shanghai
Prometheus Integrated Campaign, Ignition Interactive
Best Use of Instagram, Presented by Olapic
Ben & Jerry’s – Capture Euphoria, Haworth Marketing + Media
Introducing the Beauty of Pure Michigan through Instagram, Weber Shandwick/Pure Michigan
Oreo - #cookiethis/#cremethis, Wieden+Kennedy, Portland
Best Viral Video
Child of the 90's- Microsoft, Column Five
Mister Rogers Remix, Public Broadcasting Service
Real Beauty Sketches, Ogilvy Brasil
Best Video Series, Presented by Social Vibe
Dawn/The Big Picture Docu-series, Publicis Kaplan Thaler
Idea Channel, Public Broadcasting Service
Raising the Bar, Creative Artists Agency
Best Use of GIFs
Tumblr Music Presents: All The Feels x Portugal. The Man Listening Event, Atlantic Records
Uniqlo - GIF Box, Razorfish NY
Best PSA
Coca-Cola Arctic Home, Essencius
Every Beat Matters Integrated Campaign, BBDO New York
Imagine a World Without Hate, Publicis Kaplan Thaler
Best Branded App
Citi Bike App, Publicis Kaplan Thaler
Disney Animated, Disney Interactive
Fly Delta for iPad, AKQA
Best Branded Content Series, Presented by Social Vibe
Coldwell Banker Presents, The World's Most Expensive Homes
Old Spice Dikembe Mutombo’s 4 ½ Weeks to Save the World, Wieden+Kennedy, Portland
The V Motion Project, Colenso BBDO
Best New Brand
Baked, Arnold Worldwide
Citi Bike, Publicis Kaplan Thaler
Pepsi Next, The Barbarian Group
Best Use of Pinterest
NARS Cosmetics Satin Lip Pencil Pinterest Pre-Sale, NARS Cosmetics
Pinning Parlor (Kirkland), redpepper
Uniqlo "Storms" Pinterest, Firstborn
Best Use of Google+
Air NZ Fairy & Google+, Air New Zealand
Hangout With NHL Fantasy Experts, National Hockey League
The #CadburyKitchen, Mondelez International
Best Use of Real-Time Marketing, Presented by M Booth
Bodyform, Rubber Republic
Grey Poupon Pride, CP+B / Grey Poupon
The Poop Tweet, Razorfish
Best Branded YouTube Channel
PBS Digital Studios, Public Broadcasting Service
Rexona: DO MORE, R/GA London
Ugly Truth YouTube Channel, Arnold Worldwide