As we've discussed before, what makes Thwapr so cool is that users can send and receive mobile video via text message in a platform-agnostic way. This means that the Coyotes have the ability to reach anyone who has a compatible mobile phone if they want to send fans video of a press conference after every home game or a clip of a really great game play. Messages or "Thwaps" are free, other than whatever standard messaging rates apply to an individual's wireless plan.
Fans can text message "coyotes" to 757575 or sign up online to get video links via text message that will be viewable on more than 250 mobile phones. They can also share video with other mobile users or post links to their Twitter or Facebook pages. The Coyotes are also cross-promoting the Thwapr mobile updates at home games via the in-stadium Jumbotron.
For sports fans, the ability to get mobile video updates from their favorite teams is pretty cool. What we continue to like about Thwapr is how well the service works on a variety of platforms.
What do you think about how sports teams are using mobile video to reach fans? Let us know!