Jay Z is out to conquer the music world again -- but not by releasing an album.
The rapper and mogul purchased a music streaming service called Tidal. And he wants everyone to know about it.
He gathered some iconic friends and created a huge social media push. Artists like Beyoncé, Madonna, Kanye West, Rihanna, Jack White and more posted on Twitter, Facebook and Instagram about the service, urging fans to change their profile pictures blue in support.
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Tidal is a high quality streaming service, rivaling the likes of Spotify and Rdio. Jay Z bought Tidal's parent company, Aspiro, earlier this year for $56 million. Now, he's making a huge show of his purchase, hyping the service as a one of the first artist-owned streaming platforms. The 16 artists who appeared at the March 30 presentation allegedly own 3% equity in the company, according to USA Today.
The service, which also offers music videos and curated playlists, has two streaming options: $9.99 a month for standard sound quality and high definition videos, and $19.99 a month for lossless high fidelity sound quality. The premium level is called Tidal HiFi.
What does that mean, exactly? Watch the video above for an explainer.