What happens when you team golf superstars Rory McIlroy and Tiger Woods with a clever script and Nike's indomitable sports branding power? An Internet advertising hit, as we found out on Monday.
The one-minute spot above, which marks McIlroy's first appearance in a Nike spot, has spread far and wide on the social web since hitting YouTube early Monday. In it, the two golfers -- with Woods, the former prodigy, playing the role of old dog -- square off in a driving-range accuracy contest to the surprise of anyone holding a cup within striking distance.
The ad also signifies McIlroy's ascent in the advertising world. His new Nike deal is reportedly worth up to $250 million.
Do you think this ad is worth the hype it's getting online, or does it fall flat? Give us your take in the comments.