There's something a little unusual about the Nov. 12 cover of Time magazine: It was shot using iPhone photography app Hipstamatic. The cover, "Lessons from the Storm," was shot by photojournalist Ben Lowy, and is one of three in rotation for the issue.
Hipstamatic offers an array of cheaply priced films, lenses and other photo effects. Unlike Instagram, which invites users to apply filters to photos they've already taken, Hipstamatic users must pre-select the films and lens they intend to shoot with. The final result is therefore less predictable, and more like traditional print photography.
The app has already made its way into the interior pages of magazines like Everyday Food.
Time commissioned five photographers to capture Hurricane Sandy using their iPhones, the results of which appeared in Time's Instagram feed and photography blog, as well as the cover above. The photos were a massive pageview-generator for Time, accounting for 13% of last week's traffic, according to Forbes.
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The Mashable Media Summit 2012 will explore the impact that technology is having on media, and how digital media is affecting our lives and changing the world. This one-day conference will bring together the brightest minds in media, including content creators, technology leaders, entrepreneurs, social media executives and journalists.
Date: Friday, Nov. 30, 2012
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