Once you’ve downloaded the upgraded Times Reader, the application automatically updates with the latest NYT content every 5 minutes, meaning you can take it offline (Times Reader 2.0 has Google Gears-like offline support) with up-to-date news. More impressive than that, however, is the interface, which has the look and feel of the print edition of The New York Times, but with the convenience and usability of a desktop app.
You’ll notice that the typeface and layout is much like that of the print edition, except Reader 2.0 looks to put everything “above the fold,” both on the front page and in the individual sections, which can be navigated to from the sidebar. Click on an individual story, and you get the newspaper-like column view, complete with pictures and captions, with options to page up and down if it’s a longer article.
Beyond simply recreating the paper in a desktop app, there are some additional features you can’t get with your printed paper. Reader 2.0 has full text search, hyperlinks to relevant content, and also includes video and an interactive crossword puzzle. You can also quickly jump from story to story in each section, rather than return to the front page each time you want to read something new.
There is a business model attached to Times Reader. It’s free for existing home delivery subscribers, while non-subscribers will have to cough up $14.95/mo, though they are currently offering a limited trial. The trial – which I downloaded – is actually well-designed, as you can access the full content of some stories, while others prompt you to become a subscriber after clicking the headline.
While Times Reader is impressive, the question remains the same as other attempts by newspapers to find a business model that works on the Web: will anyone pay for content? Times Reader certainly adds value beyond content – not only is the interface fantastic, but it can be taken offline, making it a great fit for travelers.