DUBLIN -- Tinder users, there's a big change coming to the app's algorithm that will be announced in the next few days.
The "huge" change, which will be its biggest to date, will boost connections made on the dating app by 30%, the dating app's founder and CEO Sean Rad told the Web Summit in Ireland on Wednesday.
In the next few days Tinder will be announcing the most significant change to their algorithm yet #websummit— Web Summit (@WebSummitHQ) November 4, 2015
Rad, who was reinstated as CEO in the summer, said that due to the "sheer volume" of people using the service, Tinder is looking for new ways to "reduce the barriers to people connecting," and, in particular, help with "deeper connections."
He was light on detail about the algorithm change, holding that back for the actual announcement, but appeared keen to push the message that Tinder users aren't on the app just for casual hook ups -- saying that 80% of users are seeking long-term relationships.
"It's been our mission since day one to uncover ... every possible meaningful relationship," he said.
The app currently receives 1.6 billion swipes per day, 26 million matches per day and 9 billion total matches, according to the company. Last month, it launched Super Like -- a function people can only use once a day to let another user know that they really (no, really) like them. Rad said Wednesday that a Super Like showed a "deeper level of intent."
The founder's algorithm revelations are hot on the heels of a Vanity Fair not-so-positive story titled "Tinder and the Dawn of the 'Dating Apocalypse,'" which took a swipe at the dating service and the impact it and similar apps are having on the lives of young people.