LONDON -- Tinder has teamed up with Britain's National Health Service to make it easier for people to become organ donors.
For the next two weeks, users who swipe right could end up matching specially created profiles that will direct them to a link to sign up to the NHS Organ Donor Register.
Three well-known British personalities, Made in Chelsea's Jamie Laing, Olympic gold medalist Jade Jones and Emmerdale actor Gemma Oaten, have signed up for the campaign, creating profiles that will match with anyone who swipes right on them.
Once the person swipes right, they'll be sent a message with a link to sign up and become a donor.
"We hope that the NHS profiles... will encourage people to make and act upon a different decision too -- to sign up as an organ donor,” Tinder’s Head of European Communications Hermione Ways said in a press release about the campaign.
The NHS said the partnership with the dating app was about grabbing people's attention and reminding them that signing up for the register takes about the same about of time as a few swipes on Tinder.
It's not the first time Tinder and organ donation have been in the news. Last month, a woman from New York State became her girlfriend's kidney donor telling her in video posted to Facebook. The two originally met on the dating app.