Mark Effron used to program daytime TV for the network MSNBC, but now functions as the COO for TitanTV. That's a company that is trying to do for online network TV station presences, as they say, what King World Syndication did for the local affiliate when they burst on the scene. TitanTV has a powerful combination of solid distribution and content management software as well as original programming to offer the local affiliate's web presence to provide a reason beyond weather-related school closing to come to the site.
I, myself, have been involved in similar ventures for other media consulting firms in the past, so I really was interested in seeing how TitanTV approached this interesting market. Our conversation went far longer than the usual conversation went, as a result, even though he was literally on his way to take his daughter to her homecoming dance this evening. Despite this, we covered a wide variety of topics, including opportunities within his organization for independent program directors, content producers, and from Effron's unique vantage point what he sees the future for the Old Media's role is in the New Media.
The embed is available below, or you can download the MP3 file directly here.
You can check out TitanTV here.