TiVo's New Spokesman Tim Tebow Calls it a 'Magic Box' [VIDEO]

Aside from the linguistic synergy, there's little apparent reason why TiVo has chosen Tim Tebow to be its new spokesman.

In a grainy black-and-white ad, the New York Jets star makes the case that TiVo helps him make sense of a fractured digital media universe. "It seems like life gets more complicated every single day, exactly like TV," says Tebow. "It's cable, satellite, the web, tablets and phones. The choice is great, but it's chaotic. That's why I like TiVo." Tebow goes on to call TiVo a "magic box."

Tebow is the latest to join an onslaught of celeb-laden tech ads this holiday season including Jessica Alba and Gwen Stefani for Windows Phone 8 and LeBron James for Samsung's Galaxy Note II.