Cable network TNT has dropped a sequel to the most-shared ad of all time, "A Dramatic Surprise on a Quiet Square."
Like the previous ad, the new one, "A Dramatic Surprise on an Ice-Cold Day," features a red button in the middle of a town square (this time in Holland, not Belgium) next to a sign that says "Push to add drama." Shortly after that, a man in a body suit is lowered on a rope and offers the button-pusher a telephone. A voice says, "Make a choice: Blue or yellow."
After choosing yellow, all hell breaks loose. A woman is shot, which causes her suitcase full of cash to open. Then the button-pusher is whisked away in a black van marked "Witness Protection Program." The person is then dropped in what looks like a parking garage, where there are explosions, a SWAT team and what looks like a prison break. The purpose: To underscore TNT's tagline, "We know drama."
If anything, the ad ups the ante on "Quiet Square," which has received more than 42 million YouTube views since last April and has been shared 4.5 million times, according to Unruly, making it the second most-shared ad ever next to Volkswagen's "The Force."
What do you think? Is this ad as good as the first one? Let us know in the comments.