TomTom Launches Quirky YouTube Summer Contest [VIDEOS]

TomTom, the maker of in-car location and navigation products and services, launched a digital campaign for its summer promotions this week. The videos -- like the one above, produced especially for Mashable readers -- remind us of the style of the popular Old Spice videos: a single man delivering a monologue in a stilted accent directly into the camera.

The campaign from TomTom includes a competition for five families or groups of friends to win the chance to spend two weeks mapping a paradise island, as well as 10,000 euros to spend.

The “Great Summer Journeys Start with TomTom” integrated marketing campaign includes radio, online, PR and social media elements during the summer months.

"This campaign shows how TomTom helps get summer journeys off to a great start," Corinne Vigreux, managing director at TomTom, said in a statement. "With our fuel offer and Map Paradise Project, we hope to engage with people on lots of different levels and via different touch points."