More interesting, however, is we’ve learned that NBC plans to launch a full microsite dedicated to the sketch – Twitter-Tracker.com. It’s essentially an aggregation of the tweets that Tonight Show staffers are posting on Twitter itself through the @TW1TTERTRACKER account, and will start being promoted on NBC.com’s site later this week.
While Conan might be taking a different approach to Twitter than some of his late night counterparts, early signs (i.e. – tweets) point to his sketches at least drawing a reaction from the social media set. With the first two “Twitter Tracker” segments receiving some of the biggest laughs we’ve heard on the show and NBC reacting quickly to launch a special site for it, it looks like they’ll ride this wave as long as they can to help build up Conan’s Twitter following.
Tonight’s Twitter Tracker is embedded below: