Its unique brand of customer relations, its extensive Twitter outreach, and initiatives like Zappos TV are big parts of why Amazon recently acquired Zappos for more than $900 million. Tony Hsieh, the CEO of Zappos, is also one of Twitter's most popular users with more than 1 million followers.
How did they do it? What's the Zappos secret? Tony Hsieh will be joining me in The Mashable Lounge at 7PM Eastern Time/4PM Pacific Time to discuss the growth of Zappos and its social media strategy.
While we won't be focusing on the Amazon acquisition due to SEC regulations (blame the government), here are some of the topics we'll be discussing:
- The growth and logic of the Zappos Twitter strategy
- Experiences with the high-growth of Tony's Twitter account
- Zappos TV on YouTube
- The pros and cons of the Zappos customer service strategy
- How Tony expects to expand Zappos's social media presence
