Topshop Lets Shoppers Try on Clothes Virtually in Moscow Store [VIDEO]

 By 
Lauren Indvik
 on 
Topshop Lets Shoppers Try on Clothes Virtually in Moscow Store [VIDEO]

International fashion retailer Topshop set up a virtual fitting room in its flagship Moscow store last week, an experimental move for the retailer.

The fitting room, which was built by Russian agency AR Door, uses Microsoft Kinect and augmented reality to let shoppers try on clothes without going into a fitting room. A built-in camera recognizes a human body and superimposes a 3D model of a garment; users can switch clothes using simple gestures, powered by Kinect.

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