Photos will be taken with an iPad 2 against a backdrop. Participants will then be able to select one of several Instagram filters to stylize their images, which they can print out on postcards. Shoppers can also opt to upload their images directly to Topshop's gallery as well as their own Facebook profiles.
The campaign runs in London, Dublin and Liverpool from June 1 to 4, and in Manchester and New York from June 8 to 11. It was developed in collaboration with UK-based social media agency FreshNetworks, which also developed the Catch a Choo Foursquare contest, one of our favorite social media campaigns.
Topshop has recently been leveraging in-store digital experiences to get customers into its shops. Last month, the retailer set up an augmented reality-powered fitting room in its Moscow store.
