Carmichael Lynch launched a remarkable social media campaign and app for the Denver Museum of Nature and Science's A Day In Pompeii.
The upcoming museum exhibition commemorates the unfortunate volcanic eruption of Mount Vesuvius in AD 79 that buried the city of Pompeii under rock, ash and sulphur for almost 2,000 years.
The accompanying interactive social media campaign and websites, takes visitors on a tour of the last 24 hours in Pompeii before the eruption. Users can explore the ancient city through an interactive map that renders 360-degree images of the city. The program includes detailed descriptions of life in Pompeii through bookmarked locations and see the frescoes, marble sculptures and pottery that once stood in the city (and that are now on display as artifacts in the museum exhibit).
On Aug. 24-25, visitors can follow the fateful day in "real-time" through a Twitter-generated eyewitness account of the eruption, as told by Pliny the Elder to his nephew.