Toyota Unveils Super-Compact Car With Location-Based Ads

 By 
Eric Larson
 on 
Toyota Unveils Super-Compact Car With Location-Based Ads

[brightcove video="1873383678001" /]

Toyota Tuesday demo'd its own version of a "smart car." The single-user vehicle, called the Smart INSECT (short for "Information Network Social Electric City Transporter"), uses the company’s COMS ("super-compact electric vehicle") system to create a variety of hands-free features.

The five-minute demo introduced some of those features, including facial recognition-based locks and verbal directions (like Siri). Users can connect the vehicle to their homes, too, so they can turn off their lights after they've already left the garage.

The vehicle includes one innovative -- and possibly annoying -- new feature: location-based advertising. Whenever a driver passes a restaurant, the vehicle will inform them of the place's deals, which could make driving past mini-malls a noisy ordeal.

INSECT is not going on sale anytime in the near future, though. But maybe, the company hints, we'll see some of the introduced features in future versions of the Camry or Corolla.

The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!