The Kindle is already available in retail stores such as Target, Best Buy, RadioShack and the AT&T store. And it's not the only ereader getting retail play. According to Reuters, OfficeMax said it will start selling the Nook from Barnes & Noble at its stores at the end of the month.
The Kindle continues to be a top performer for Amazon, both as a device and as a content ecosystem. And the Toys R Us retail strategy is a savvy extension of that, for a couple of reasons.
First, the Kindle is the type of device that can appeal to an adult who might otherwise not plan to buy gadgets at a toy store. Second, the Kindle can get some additional attention as an educational tool for students young or old. Indeed, it looks like both Barnes & Noble and Amazon intend to go after the back-to-school market this year.