Online reputation monitoring tool Trackur has added a new feature called Trackur Trends. It's a progressive next step for the service that lets you see what the world is saying about you, aggregating all the data it collects and presenting it with a better-formatted reports feature.
Trackur Trends is in fact a mini-chart that will display directly in your Trackur dashboard, giving you an at-a-glance view of relevant activity. That's activity based on your specific reputation, and the buzz occurring around competitors as well. It's a broader approach for staying abreast of ongoing activity that's related to you and your brand. The reports are based on keywords that you designate, so you're able to view the trends that you find necessary (similar to a personal feed reader with reporting functionality attached).
The good thing about this new development is that the price for Trackur's service isn't increasing with the added Trends feature. In fact, founder Andy Beal recently dropped prices for the initial Trackur service. I think that maintaining those low prices in the face of added benefits to users is a good move.