Online video advertising is the place to be. Tremor Media network has just raised another undisclosed round of funding, from the Samwer brothers' European Founders Fund. Mark Pinney, former chief Financial Offercer and Chief Privacy Offer of Tacoda with AOL's Platform A, is also joining Tremor Media as the new global CFO. That's global as in "worldwide."
After a recent $11 million round of funding, Tremor Media is hoping to become the US and European leader for online advertising in the video sector. With a great deal of growth in the past year, Tremor is moving quickly towards this goal. Online video consumption is increasing in many places across the world, including the UK and France. having established a presence in the US, Europe is the next stop on Tremor's path.
We've seen a number of statistical perspectives pertaining to online video consumption, breaking down this behavior into gender, age and geographical demographics. With more data, the online video advertising industry can better use the video medium for marketing purposes, and the two aspects of online video can grow in a simultaneous manner.