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Exponential, the targeted ad distribution company, has added new capabilities to its Tribal Fusion service, entitled Dynamic Ads.
Tribal Fusion Dynamic Ads basically generates more personalized target ads based on user behavior, and a slew of other variables. Demographics, geographical location, age, gender, online behavior, etc. Based on all these variables, Dynamic Ads will generate thousands of targeted ads to be dispersed across the web. When a user clicks on an ad, they're directed to more specific landing pages that will grab their attention. This is all designed to increase conversion rate, which has gone up a reported 80% with Dynamic Ads, according to Exponential.