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As many content providers have done in the past year, The Tribune is launching branded YouTube channels for its newspapers and television stations. This initiative comes from Tribune Interactive, which is a division of Tribune Company. The group is launching a branded channel for the Chicago Tribune newspaper, the Orlando Sentinel newspaper, and its television stations WGN, KTLA and WPIX, located in Chicago, L.A. and NYC respectively. All the channels will offer somewhat localized content as well.
The branded YouTube channel has been a feather in the hat of many content providers as of late, especially in the television network sector, and even online video sectors, as the channel enables furthered distribution capabilities for web content. But the insertion of newspaper content into more popular social networking sites is a more recent development that's taking shape in different manners across the varied options out there, such as Facebook sponsored pages.
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Additionally, the inclusion of more videos to accompany newspaper content, distributed in this manner, gives content providers a multimedia way to attract users and advertisers. As we've seen with CondeNet, which is also launching a YouTube-specific campaign, it's important for printed media companies to diversify and spread content deeper throughout the web.
These branded YouTube channels aren't the only ways in which Tribune Interactive is hoping to grow its online presence. The company is also working on the national expansion of Metromix, a local event-promotions site.