TripAdvisor Expands Ad Potential with Acquisition of Two Travel Networks

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TripAdvisor Expands Ad Potential with Acquisition of Two Travel Networks
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Online travel network TripAdvisor, an operational subsidiary of the Expedia network, has just announced its acquisition of two other online travel resources, VirtualTourist and OneTime, for undisclosed amounts. With these acquisitions, TripAdvisor is looking to expand its reach and influence as a dominant online search tool for nearly every aspect of trip-planning.

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VirtualTourist features similar user-generated content contributions as TripAdvisor, so this particular acquisition appears to be a direct expansion of the first-hand traveler guide format. OneTime, on the other hand, is a price comparison and booking tool, aimed to present the best prices for your trip.

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