Online real estate resource Trulia has secured an additional $15 million in funding, led by existing lead investors Sequoia Capital, Accel Partners and Fayez Sarofim and Co. Having just rolled out a self-service marketing platform for real estate professionals to leverage for targeted advertising opportunities within its network, among other recent updates, Trulia has some ambitious goals for its site, despite the shifting economy.
This latest round (Series C), which brings the total amount of capital raised to $33 million, will be used for further development of these recent feature roll outs, and the introduction of even more new products for users. This includes the expansion of the aforementioned Trulia Advertising Network. One could argue that the current economy is catalyzing the necessity of such new options coming from Trulia and other similar sites, as they can lead to the empowerment of nearly every aspect of the real estate industry.
Now that online real estate resources are becoming more accepted as valuable tools, the economic benefits can be realized, as more real estate professionals and organizations take advantage of the hyper-localization that online networks can offer. It's this hyper-localized targeting that Trulia seems to be focusing on, especially for marketing purposes and the ongoing development of its network as an advertising platform.