It's summer time and that means it's rerun season on television. Good thing we have a fresh set of reality television programs to tide us over, and on demand video content online. But even the online video market is hoping to start earing some cash on their older content. As larger networks begin to seek out ways to monetize this content in the never-ending longtail, access to this content and its ability to be discovered through search and recommendation becomes more important.
Trusted Opinion is one recommendation system that is beginning to address this particular aspect of content discovery with film and television studios in mind. Based on a study at Wharton, "Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity," there's a proven relationship between network recommendations and hyperinflation of best sellers. What the Wharton's study's findings boil down to is the fact that a large portion of network recommendations still provide vast, easy access to best sellers, and still make it difficult to dig down to other content.
How can Trusted Opinion beat this trend? Through personal and trusted networks, which focuses on a community and its influencers. "Recommendation engines play a central role in consumer engagement, driving increased sales for retailers and content providers. However, as this recent study from Wharton illustrates, conventional recommendation methods have limitations, particularly when it comes to long tail discovery,” said Todd Greene, COO of Trusted Opinion.
“Trusted Opinion’s Social Recommendation Engine™ weighs the opinions of an individual's social network higher, ensuring that a single demographic cannot drive recommendations for everyone and, consequently, limit diversity."
