Truveo is going global with its improved search algorithm. 17 tweaked international "portals" mean that AOL is sending Truveo's video search tool around the world with localized sites for various countries, with improved search results. Some of the countries are the UK, France, Spain, Turkey, Brazil, Mexico, Italy, Australia, Hong Kong, Korea, Japan and China.
In going global with search algorithm improvements, Truveo is taking on the same concerns that YouTube addressed with its internationally localized sites--providing correct content based on each local demographic. A search for a particular keyword in the US can mean something entirely different in Brazil or the UK.
This is a necessary move for just about any website out there to make, when it comes to providing global access to a site, and it's particularly necessary when considering the advertising potential of Truveo on a worldwide scale.