Tumblr is making it easier than ever for users to insert the perfect GIF into a blog post.
The company rolled out a new GIF search feature on Thursday that bakes the "reaction GIF" experience directly into the platform.
When writing a post, you can press the "+" button, and a line of buttons will show up -- now including a GIF one. You can then search for anything you want to insert, such as emotions, comments, characters. When you find one, press the button and voilà.
Tumblr will then notify the original poster of the GIF that their image has been used in a post via the dashboard and app notifications.
It's a smart move on Tumblr's part, especially since GIFs are a crucial part of the platform's currency.
Tumblr already has a similar search engine in place for inserting songs from Spotify or Soundcloud. The new GIF search also takes some cues from popular GIF database/search engine, Giphy.
