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Tumri works as a consolidated, one-stop-shop for brands to create their online campaigns to be delivered across platforms, media types, etc. It is one of several companies looking to provide a centralized service that does some of the heavy lifting for the brands that bcome their clients, extending certain projections and other data to form a targeted display ad campaign that will reach end users and consumers. Tumri has in fact spend quite some time building up its staff of notable veterans in the field, including Calvin Lui.