TV Ads Launch for Medical Marijuana

 By 
Todd Wasserman
 on 
TV Ads Launch for Medical Marijuana
A large jar full of GT Dragon, a cannabis strain created by cross-breading Trainwreck and Blue Dragon, sits on display at the Buenas Ondas Collective, a San Diego medical marijuana delivery service. Credit: David Walter Banks

Medical marijuana has now joined the ranks of Chia Pets, the Clapper and the Flowbee with late-night direct-response TV ads.

New York Business Journal reports that Marijuana Doctors will begin running an ad (see above) in Comcast customers in New Jersey this month. The ad will soon reach the cable giant's customers in Chicago and Massachusetts as well.

[seealso slug="colorado-restaurant-marijuana-dinner-pairings"]

In the ad, a seedy-looking dealer in an alley tries to sell some sushi.

"I got tuna, I got salmon, I got sweet shrimp," he beckons.

"You wouldn't buy your sushi from this guy," the voiceover says. "So why would you buy marijuana from him?" The ad asks viewers to book their appointments "today."

New Jersey, Massachusetts and Illinois are among 20 states in which medical marijuana is legal. Colorado is currently the only state in which pot is legal for recreational use. Yet a Comcast rep told USA Today that the Marijuana Doctors ad may be the first TV spot for pot.

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