Bebo has penned an exclusive partnership with TVNZ, the New Zealand television network, for access to premium content. This marks the first such deal for TVNZ with an online social network.
TVNZ's entertainment, news and current affairs content will be made available on Bebo. The deal includes access to the premium content for advertisers as well, making it a means for ad and content distribution across niche targets within Bebo's large social network. The selling of display and video advertising will be limited to New Zealand, however, and no details indicating if these ads will be sold through Yahoo.
With Bebo's market reach in New Zealand having doubled in the past year, it's prime time for TVNZ to begin to market to Bebo users in a distribution partnership that's become commonplace for social networks like MySpace and of course video-sharing networks like YouTube and others.