Following in the footsteps of Starbucks, which launched a similar program last October, Coca-Cola on Monday began letting friends send Cokes to each other via Twitter.
The Tweet-A-Coke promotion lets you tweet a link to a friend that, once opened, lets them order a Coke at participating Regal Cinemas locations. To send the Coke, you have to authenticate your Twitter account and then enter your credit card info.
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After that, the tweet you send will show up in your account and your friend's account. Your friend receives a link to Coca-Cola eGift that's redeemable at some Regal Cinemas locations. The gifts are in $5 increments, but you can send as many as you like. The program is only available in the U.S. at this point.