Yes, that language that was created for Star Trek II: The Wrath of Khan (and has somehow managed to become something that people actually speak) is now available to all in a Twitter translator. Want to share something with the world that only five people can understand? Tweet in Klingon is for you!
OK, it's easy to make fun of this concept -- but pure brilliance of this campaign is that this is all a promotional tool for the Star Trek Online MMOG that hits stores in February.
Cryptic Studios worked with Friend2Friend to create the site, which offers English to Klingon translations. Tweets are automatically hash-tagged and linked to an English-conversion URL. This is a very cool social media marketing campaign because it manages to capture the essence of the Star Trek brand and it also offers up a viral and instantly shareable way for people to promote Star Trek Online, without ever mentioning STO.