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According to the Wall Street Journal, Facebook and Google executives have engaged in "low-level talks" with Twitter. According to the WSJ's "people familiar with the matter," those discussions are estimating the value of the microblogging service "in the neighborhood of $8 billion to $10 billion."
High, indeed, but there's a high value placed on attention, and Twitter's getting that: In fact, the company set an all-time record for tweets during a sporting event during the final minutes of last weekend's Super Bowl, recording an astonishing 4064 tweets in a single second.
The overall record was set last New Year's Eve in Japan where revelers sent a total of 6,939 tweets per second just after the clock struck midnight. Now that's engagement.