Twitter may be layering in a premium service for businesses looking to reach its users. This is reportedly the way in which the very popular micro-blogging tool will make money. Faced with the same problem that oh so many startups need to deal with, Twitter must too pay the bills. Avoiding a typical ad distribution network, Twitter may by incorporating branded channels for companies.
This is probably the best way to go for Twitter. More than a few companies have taken advantage of Twitter's API and other tools in order to offer their own end users a level of mobile integration. Why not leverage all those businesses in order to create a stream of revenue? As long as it's priced right, it will be a most viable option for companies still looking to take advantage of Twitter's very intense and loyal user base for the provision of mobile integration.