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Stone writes, “The idea of taking money to run traditional banner ads on Twitter.com has always been low on our list of interesting ways to generate revenue. However, facilitating connections between businesses and individuals in meaningful and relevant ways is compelling.”
And, that’s exactly the type of ad-based business model I’ve been envisioning for Twitter for some time – much like that Facebook is currently experimenting with for Facebook Pages. As we’ve already seen, brands are willing to spend money to build a following on Twitter, and both third-party applications (Mashable included with its Twitter Brand Sponsors) and Twitter itself are well-positioned to make this happen - for a price.