There are more ways to measure engagement on Twitter than just retweets and favorites.
Twitter rolled out an updated analytics dashboard on Friday that highlights the number of impressions tweets get, in addition to retweets and favorites, which were viewable in an earlier version of the tool.
The dashboard is available to marketers, Twitter Card publishers and verified users. A source familiar with Twitter's thinking told Mashable there are no plans at the moment to expand the dashboard to all users.
With the analytics tool, users can visualize impressions and engagement rates for regular and promoted tweets. You can also dive into key metrics for specific tweets -- including the number of times the tweet was expanded, the link was clicked, shared via email and even the number of clicks on your user handle.
The updated analytics tool is clearly intended to make the social network even more enticing to brands and influential Twitter users by showing exactly how users are engaging with their tweets in real-time.
"This new toolset can help you identify in real time which Tweets are getting the most attention and how you’re reaching your audience, information you can use to determine the Twitter strategies that work for you," Buster Benson, analytics product manager at Twitter, wrote in a blog post.